A mission statement concisely explains why your business exists.. In a sentence or two, your mission statement describes your business purpose and function. Your mission statement is the definition of your business and you, as its owner.
What makes a good mission statement? Here are some examples:
Chewy.com - To be the most trusted and convenient online destination for pet parents (and partners) everywhere.
TED - Spread ideas.
Brentwood Home - Do better. Use more natural